The evolution of our logo
From a simple black typeface and a map of Australia with wings, to our iconic Flying Kangaroo, our logos have evolved and grown, just like us.
Our logos through the years
Take a look as we guide you through the journey of how our logos have evolved since in our incorporation in 1920.
Our beginning - 1930
Things looked quite different in 1920. The airline’s first name was briefly ‘Western Queensland Auto Aero Services Limited’, so this logo could just as easily have read WQAASL.
1930 - 1944
In 1930, Qantas’ logo gained its wings, taking the airline through its early years in the lead up to becoming an international airline. In 1935, Qantas’ first international flights departed for Singapore.
1944 - 1947
In 1944, Qantas added this emblem to its flights across the Indian Ocean. The design was based on the penny coin and was known as the Kangaroo Service.
1947 - 1968
When this logo was unveiled in 1947, the penny kangaroo was hopping the globe. It took passengers on the famous ‘kangaroo route’ and through the dawn of the jet age.
1968 - 1984
Qantas acquired this bold new look in 1968, when our Boeing 707s were flying our customers around the world in comfort and style, and the era of the jumbo jet was near.
1984 - 2007
While the logo lost its wings in 1984, the kangaroo was still flying further than ever, taking to the skies in the iconic red tail that reminds all Australians of home.
2007 - 2016
In 2007, Qantas unveiled a new interpretation of its iconic logo, designed to reflect the changing structure of the airline's new generation aircraft, the A380, and keeping with Qantas' increasing focus on contemporary design for its in-flight and on-the-ground products.
2016 - present
The flying kangaroo got a new spin in 2016 – a modern, streamlined look to symbolise a new era and a new generation of Qantas aircraft: the Boeing 787 Dreamliner.
2020
A special Centenary logo was created to commemorate our 100th year in the skies.