Where Pip Edwards Shops in Sydney’s Eastern Suburbs

Pip Edwards found her niche predicting streetwear trends for General Pants and lists stylist, creative director, designer and now fashion-label founder on her impressive resume. The cool activewear label P.E. Nation, launched by Edwards and her business partner, Claire Tregoning, had a notable runway debut at Mercedes-Benz Fashion Week Australia in 2016 and the label is now stocked in luxury stores worldwide. Edwards doesn’t need to venture much further than her own backyard for a fashion fix, though. She’s lived – and shopped – in Sydney’s sunny Eastern Suburbs for close to 15 years. Here’s where she gives her wallet a workout.

Pip Edwards’ Best Places To Shop in Sydney’s Eastern Suburbs

Best for a designer splurge

“Parlour X on Oxford Street in Paddington is definitely my favourite haunt for a designer splurge. Balenciaga and Valentino shoes, Isabel Marant skirts, Pucci tops, Celine jewellery… heaven.”

261 Oxford Street, Paddington

Image: Tom Ferguson

Best for streetwear

“General Pants Co. at Bondi Junction. Denim heaven with punch of streetwear goodness can be found here.”

Westfield Bondi Junction, 500 Oxford Street, Bondi Junction

Best for vintage

“Storeroom Vintage on Crown Street in Surry Hills. They have the best curated collection of vintage sportswear, band tees and denim!”

257 Crown Street, Surry Hills

Best for accessories

“Tuchuzy at Bondi Beach. It's a mecca for shopping at Bondi Beach. It’s awesome for accessories – and for apparel needs as well. I warn you: you will not walk out empty-handed.”

Shop 11, The Beach House, 178 Campbell Parade, Bondi Beach

Best for jewellery

“Lucy Folk is a Melbourne jewellery designer who creates the most amazing, unique jewellery I have ever seen. The entry to the store is off Gould Street in Bondi.”

3/11-13 Hall Street, Bondi Beach