Chateau Denmark – Hotel Review

Chateau Denmark is built for hedonism. At this rock ’n’ roll property, parties are encouraged in the decadently decorated Session Rooms and Apartments, which have chest-thumping sound systems, black rubber floors and private butlers. Read on for the full review.

The hotel itself is set in the very music industry buildings once frequented by rock royalty, spanning The Rolling Stones, Elton John, Jimi Hendrix, Sex Pistols. In this no-half-measures homage to British music, some even have rockstar maxibars to match, perfect for guests wanting to let loose and indulge in rock ‘n’ roll excess in the place where much of it was invented.

Where is Chateau Denmark?

In the city centre, 45-minutes from Heathrow Airport via the new Elizabeth Line, on the edge of buzzing Soho and around the corner from the Oxford Street shops.

What’s near Chateau Denmark?

The British Museum is a 15-minute walk east, while Leicester Square, Trafalgar Square and the National Portrait Gallery are the same distance south.

Room types

There’s no subtlety here. Superior Session Rooms have punk-inspired, graffitied furniture while Luxury Session Rooms have burgundy, velvet headboards and black, faux-leather sofas. Deluxe Session Rooms have gold-painted, wall-mounted bondage gear, balconies and maxibars with dozen of spirits, a wine collection and a champagne fridge packed with Ruinart, Dom Perignon and Krug. Apartments have expansive ‘mini’ bars and some have stand-alone bathtubs, fireplaces with devil carvings and wardrobes designed as church confessionals… ideal for guests intent on sinning. Music fans will want to book Lofthouse Apartments — they’re in the building where The Rolling Stones recorded their debut album.

Restaurants and bars

At the time of visiting, guests can book at glamorous, celebrity-packed Tattu, an independent, Chinese-inspired eatery on the roof of the Now Building, or tap their personal butlers’ knowledge of scores of local haunts, from Michelin-starred restaurants to 300-year-old pubs; they will bustle out any time of the day or night to bring guests whatever they demand, from a 3am pizza to a 3pm hangover breakfast.

Spa and gym

Although Chateau Denmark’s idea of wellness is an in-room maxibar that Keith Richards would have trouble working his way through, there is a fitness and wellness area opening later this year. For now, guests can access programs from virtual wellness provider Earth + Sky on their in-room TVs. Personal butlers will also help with access to nearby gyms and health centres.

Travel for work

If Chateau Denmark’s creative guests are working, they’re writing songs or film scripts, not mapping spreadsheets or sales projections. So, no conference facilities but a 2,000-person live venue opens later in 2022.

Sustainability

Bathroom amenities are tailor-made by London company Soapsmith using recycled ocean plastic, while linens, towels, robes and the staff’s dramatic, purple outfits are made from eco-friendly materials. Cleaning products, beds, duvets and pillows all have small carbon footprints (produced in the UK and Ireland) and the linen and towel supplier is a member of the Better Cotton Initiative, which helps farmers follow sustainable practices.

What you need to know

Room and Apartment names are inspired by lyrics written or recorded in this very street.